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Professional tasting notes turned into 16 wine sheets that help every visitor understand what sets one cuvée apart from another.
At Château La Louvière, visitors discover many cuvées with distinct styles, and telling them apart is not always easy. To help them find their way, the estate turned to Tastee and now has 16 clear, visual wine sheets, built from professional tastings and used at the château's shop.
An emblematic Pessac-Léognan estate acquired by André Lurton in 1965, Château La Louvière welcomes visitors all year round, whether they come for a tour, a tasting or to buy wine at the shop. The range of Vignobles André Lurton, which brings together six properties in the Bordeaux region, includes many cuvées. The challenge was to give visitors a faithful picture of each one's style, in a visual and accessible way.
For each cuvée, Winespace selected from its database tasting notes written by professionals, on vintages tasted during their ideal drinking window. A wine tasted too young or too late says little about its personality, whereas at the right moment it reveals what defines it.
By cross-referencing several vintages, the analysis looks beyond the year to bring out the typicity of the cuvée, what visitors will find whichever vintage is served.
These notes were then analysed with Tastee. The platform identifies the aromas mentioned, groups them into families and assesses their importance. It also measures the main taste characteristics, such as structure, acidity and tannins. Everything is compiled into one summary per cuvée, which forms the basis of the sheet, in French and English.
Each cuvée has a one-page sheet, organised from the most visual to the most practical.
The aroma wheel. At the centre, it shows the wine's aromatic families, then the most frequently cited aromas, such as cherry, blackcurrant or liquorice for Château La Louvière red. The size of each segment reflects the aroma's place in the profile.
Three indicators. Three icons describe the profile, the structure and the tannins, for example “rich and complex”, “powerful and structured” and “spicy and elegant” for the red. For the whites, acidity replaces tannins.
Practical markers. Grape varieties and ageing answer the questions of the most curious wine lovers. Serving temperature and food pairings, from beef bourguignon for the red to sole meunière for the white, help visitors serve the wine properly at home.
The ageing potential timeline. It divides the wine's life into three phases, from youth, when decanting is recommended, to the ideal time to open it, then to the stage of evolved notes. Visitors know whether the bottle they are buying is ready to drink or will benefit from time in the cellar.
During the tasting, visitors compare their own perceptions with the aroma wheel. Finding in the glass the cherry or liquorice announced on the sheet is rewarding, and turns the tasting into a small treasure hunt in which they become active participants.
During busy periods, when the team cannot be with every group, the sheet takes over and gives visitors the keys to discover the wines on their own. It also supports the purchase, helping everyone picture the wine with a meal or in their cellar.
Building a sheet for each cuvée by hand, with the same rigour every time, takes time. By starting from an automated analysis of tasting notes with Tastee, the estate saves this writing and design time, with a profile that stays faithful to what the tasters actually perceived.
Because they describe the typicity of each cuvée rather than a specific vintage, these sheets remain valid from one season to the next.
Many properties open to wine tourism already have tasting notes, often in large numbers, but reserved for professionals. Turning them into material everyone can read becomes a real lever for hospitality and communication, just like the château's architecture or the quality of the tour. With Tastee, this work can be repeated for every cuvée and every property.
Find out more about Vignobles André Lurton.
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