Feedback
From 27 to 29 March 2026, the Rosé Wine Session of the Concours Mondial de Bruxelles took place in Cirò, Calabria. Dedicated exclusively to still, sparkling and semi-sparkling rosé wines from all origins, it brought together 50 experts from 20 countries to blind-taste more than 1,100 cuvées. For the fifth consecutive year, Tastee supported the competition in processing and making the most of its tasting data.
The Concours Mondial de Bruxelles and the Winespace teams have been working closely together for several years. The CMB was the first organisation to adopt and deploy Tastee across all its sessions, a relationship that has allowed the tool to be progressively tailored to the specific demands of a competition of this scale.
The Concours Mondial de Bruxelles is a leader in its field: more than 33 editions, the first dating back to 1994. It was among the first competitions to go digital, as early as 2008, and today has solid expertise as well as dedicated tools to organise its sessions from start to finish, regardless of venue and logistics. The CMB manages its own tools to run sessions and collect evaluations: Tastee does not intervene during the tasting itself.
The CMB itself handles score processing (based on the OIV grid, on a scale of /100) and the awarding of medals. Tastee steps in once the tasting is complete, to structure and exploit the data collected.
At the end of each session, a CSV file containing all the comments written by each judge for each wine is sent to the Winespace teams for processing. These comments can be written in a wide range of languages: the CMB has chosen to allow judges to express themselves in their usual language, to ensure greater ease and precision in their feedback.
This is an ideal arrangement, allowing the competition to retain full autonomy over the core of its business, while integrating the added value of Tastee into its results.
Whatever the language, each comment is processed by Tastee: the information is extracted, analysed and synthesised. Tastee then automatically generates a summary report in 5 languages for each cuvée, including an aroma wheel, a taste radar, a synthetic tasting note and a score analysis.
As Quentin Havaux, Chief Executive of the Concours Mondial de Bruxelles, puts it: "We used to make do with a score out of 100, for lack of tools to decode tasting notes; now we can explain the detailed organoleptic profile of any wine or spirit in a matter of seconds."
One of the central challenges for the competition is the transparency and value of the data provided to participating producers. Each producer receives a clear picture of how their wine was perceived by the panel, a concrete insight into what stood out for the experts. These results can then be used to improve quality or for marketing purposes: enriching a product sheet, building a sales pitch or promoting the wine to buyers.
With more than 1,100 wines evaluated by 50 experts over three days, the volume of data collected is considerable. Thanks to Tastee, the CMB has a structured and synthesised overview of all these results, by category, by origin, by sensory profile, a global picture of the competition available instantly from the moment the comments are integrated.
It is also a unique window onto the global rosé market. By aggregating the perceptions of experts from a wide range of nationalities across such a large panel, Tastee's analyses make it possible to identify trends that few players are in a position to spot: which styles are dominant, which regions are progressing, which sensory profiles appeal most to international experts. Valuable material that grows richer with each edition, and that makes the CMB one of the most comprehensive observatories of the global rosé market.
The analyses generated by Tastee transform each evaluation into actionable content: aroma wheel, taste radar, synthetic tasting note drawn from the cross-referenced perceptions of an international panel, all elements that can be integrated directly into a product sheet, a distributor catalogue, a buyer presentation or an e-commerce page.
This is precisely the work that the Concours Mondial de Bruxelles has been carrying out over the past few months. Identifying the challenges of an industry that struggles to communicate about its products, the CMB offers a practical response with ready-to-use tools for distributors working with award-winning wines.
The 2026 edition evaluated a total of 1,100 cuvées. The full list of award winners is available on the competition website.
Among the laureates, several exceptional wines stand out through the Révélation trophies, the competition's highest distinctions.
The CMB's case illustrates a common situation in the world of wine: organisations that have mastered their core business, but struggle to make the most of the data they generate. Tastee does not replace existing tools: it connects to them as an additional processing step, turning raw information into content that producers, distributors and marketing teams can put to work straight away.
Are you organising tasting sessions and looking to make the most of your data? Contact us to find out how Tastee can integrate into your organisation.
