ProWine Shanghai 2026

ProWine Shanghai returns to the Shanghai New International Expo Centre from 10 to 12 November 2026 for its 13th edition. Organised by Messe Düsseldorf Shanghai and co-located with FHC China (Food & Hospitality China), ProWine Shanghai is the leading trade fair for the wine and spirits industry in mainland China and the most influential professional wine platform in the region.

The 2025 edition welcomed 21,590 trade visits from 630 exhibitors representing 29 countries, confirming the fair's position as the essential meeting point for importers, distributors, traders, restaurateurs and hoteliers across the Chinese mainland. The 2026 edition will continue to bring together an international exhibitor base with a curated programme of masterclasses, themed tastings and industry conferences, all built around German-standard professional service.

ProWine Shanghai runs concurrently with FHC China, the international professional exhibition for food, beverages and hospitality equipment, creating unique synergies between the two events and expanding opportunities for both exhibitors and trade visitors.

What to do at the fair?

• International exhibition floor: Halls W4-W5 host producers, importers, distributors and equipment suppliers from 29+ countries, covering wine, sparkling wines, Champagne, spirits, accessories and services.
• Champagne Lounge, Spirits Bar and Pink Rose Lounge: Dedicated tasting zones offering curated showcases by category, providing focused discovery opportunities for trade buyers.
• Themed tastings and masterclasses: A full programme of educational sessions led by industry experts, exploring key regions, varieties and market trends relevant to the Chinese market.
• Industry conferences and networking: Roundtables and panel discussions on market developments, import regulations and the evolving landscape of wine and spirits in China.
• FHC China (concurrent): The parallel food and hospitality exhibition further expands sourcing and networking opportunities for on-trade professionals.

Useful links

Official website – Registration, exhibitor list and programme

FHC China – Concurrent food and hospitality exhibition