World Bulk Wine Exhibition 2026

The World Bulk Wine Exhibition (WBWE) returns to Amsterdam on 30 November and 1 December 2026 for its annual edition. Organised by Pomona Keepers and held at RAI Amsterdam, the WBWE has established itself since 2009 as the world's leading trade fair dedicated exclusively to bulk wine and spirits. Now part of the Vinexposium group, it is an unmissable date in the annual sales calendar for producers, buyers and brokers operating in the bulk and private label sector.

The 2025 edition brought together 2,150 trade visitors from 70+ countries and 240+ producers from 25+ producing nations, confirming Amsterdam as the global hub for bulk wine and spirits transactions. The WBWE provides a unique panorama of the options available to diversify ranges, source new volumes and build lasting commercial relationships across PDO, organic, fortified, alcohol-free wines and high-end spirits.

A standout feature of the WBWE is its matchmaking tool, which allows visitors to filter and connect with exhibitor profiles by region, product type, grape variety, vintage, farming method and business activity, enabling targeted, high-value meetings before and during the show. The event also runs concurrently with the International Bulk Wine Competition, offering an additional layer of quality recognition for participating producers.

What to do at the fair?

• Exhibition floor: 240+ producers from 25+ countries presenting their bulk wine and spirits portfolios to international buyers, importers and distributors. Ideal for sourcing new references, negotiating volumes and discovering emerging origins.
• Matchmaking platform: A digital tool to pre-schedule targeted meetings by filtering exhibitors by region, product type, grape variety and business model, maximising ROI on time spent at the show.
• International Bulk Wine Competition: A concurrent competition recognising quality in the bulk wine sector, providing producers with independent validation and buyers with a quality benchmark.
• WBWE Academy: A programme of conferences and expert-led sessions covering market trends, pricing dynamics, regulatory developments and the future of bulk and private label wine.
• Tastings in the Silent Room: A dedicated, distraction-free tasting space allowing buyers to evaluate wines and spirits in optimal conditions.

Useful links

Official website – Exhibitor list, visitor registration and programme

Vinexposium – Full calendar of professional wine and spirits events