WIN Expo 2026

WIN Expo returns to the Sonoma County Fairgrounds in Santa Rosa on Thursday 3 December 2026. Established in 2012 by Wine Industry Network, the North Coast Wine Industry Expo is the largest trade show and conference focused exclusively on the Napa, Sonoma, Mendocino and Lake counties, and the second-largest wine industry show in North America.

The one-day event brings together nearly 300 exhibitors presenting the latest products and services for winery and vineyard professionals, alongside a full educational conference covering four distinct tracks: Winemaking and Production, Sales and Marketing, Strategy and Leadership, and Vineyard and Growers. More than 3,000 wine industry professionals attend each year, making WIN Expo an essential meeting point for the North Coast wine business community.

What to expect

• Trade show floor: Nearly 300 suppliers and service professionals across two exhibit halls and outdoor spaces, showcasing the latest equipment, packaging, technology and services for wineries and vineyards.
• Educational conference: A full day of sessions across four tracks led by industry experts, covering winemaking, sales and marketing, business strategy and vineyard management.
• WINnovation Awards: Recognising the most innovative new products and services introduced by exhibitors.
• #ExpoDeals: A one-day-only buying opportunity with exclusive Black Friday and Cyber Monday-style discounts from exhibitors, designed for winery purchasing decision-makers.

Useful links

Official website – Registration, exhibitor list and conference programme