Bien Boire en Beaujolais (BBB) is the region's most important annual professional tasting event, and one of the most convivial gatherings in French wine. Held across four iconic Beaujolais estates, the event brings together more than 225 independent winemakers for two days of open, direct encounters with trade professionals from around the world.
BBB is organised by a collective of six associations — Beaujol'art, La Biojolaise, Beaujol'Wines, La Beaujoloise, Beaujo'Styles and Biojolab — each representing a distinct community of producers united by a shared identity: authentic, terroir-driven Beaujolais. Together they represent a defining cross-section of the region, from established names to emerging talents across all twelve appellations.
The event is entirely free for trade professionals, and typically welcomes more than 2,500 visitors over its two days, the vast majority of them wine buyers, sommeliers, importers, restaurateurs and wine merchants from across France and beyond.
The 2026 edition takes place across four emblematic locations in the heart of the Beaujolais: Château de Pizay, Château de Poncié, the Caveau du Cru Morgon, and Domaine de la Grange-Charton in Régnié-Durette. A free shuttle service runs between all four sites, allowing visitors to organise their route freely across both days.
• Taste Beaujolais in its full diversity — from Moulin-à-Vent and Morgon to Chiroubles, Régnié, Fleurie, Saint-Amour, Chénas, Brouilly, Côte de Brouilly, Juliénas and Beaujolais Villages
• Meet producers directly — winemakers present at their tables, ready for in-depth conversation about their craft, their terroir and their vintages
• Discover new talent alongside the Beaujolais regulars — each association invites guest producers from other French wine regions
• Attend tastings and lunches — a shared lunch is offered on Monday to all visitors
• Explore four exceptional venues linked by free shuttle, each hosting a different group of associations and producers
• Official BBB website – registration and programme
• Registration via Eventbrite
• Event page – Beaujolais Beauthentic
Attending BBB 2026? Use Tastee to record your tasting notes in real time, build your personal wine library and keep track of every bottle you discover across the four venues. Whether you're evaluating 20 or 100 wines over two days, Tastee keeps your notes structured, searchable and always with you — directly from your phone or laptop.
Download the app or open Tastee directly from your browser – it takes 30 seconds to get started.
Dates: Sunday 19 – Monday 20 April 2026
Opening hours:
Sunday 19 April: from 10:00 at Château de Pizay (Beaujol'art, Beaujol'Wines, Beaujo'Styles) | from 14:00 at Domaine de la Grange-Charton (Biojolab) and Château de Poncié (La Biojolaise)
Monday 20 April: from 10:00 at all venues
Venues: Château de Pizay, Château de Poncié, Caveau du Cru Morgon, Domaine de la Grange-Charton (Régnié-Durette) – Beaujolais (69)
Entry: Free for trade professionals – Registration required on the official website
Shuttle: Free shuttle service between all four venues
