ProWein has established itself over the past 30 years as the leading international trade fair for wines and spirits. Exclusively reserved for industry professionals, it brings together the entire global value chain in Düsseldorf: producers, importers, distributors, buyers, sommeliers, key opinion leaders, and specialized media.
For three days, the Messe Düsseldorf exhibition center becomes a true global hub for the wine trade, where market trends, distribution strategies, and product innovations take shape.
The event covers all categories within the sector: still and sparkling wines, premium spirits, organic and sustainable wines, as well as fast-growing segments such as low-alcohol and no-alcohol beverages, notably through dedicated areas like ProWein Zero and ProSpirits.
Beyond tastings, ProWein is a strategic B2B business platform, fostering professional meetings, commercial negotiations, and the international growth of brands.
Explore the international halls
Every wine-producing country and major wine region in the world is represented, offering a comprehensive overview of the global market in one single location.
Discover ProWein Zero
An area entirely dedicated to no- and low-alcohol wines and beverages — a rapidly expanding segment in international markets.
Visit ProSpirits
The zone focused on spirits, liqueurs, and fine alcoholic beverages, featuring a premium and craft-driven selection.
Attend conferences and masterclasses
International experts lead sessions on consumer trends, sustainability, digital transformation in the sector, and market evolution.
Expand your professional network
ProWein is renowned for the high quality of its visitors and its strong B2B meeting opportunities between producers and buyers from around the world.
Ticketing & professional registration: Book your badge and complete your registration to access the fair. Access the ticket shop
Conference & masterclass program: Explore the full schedule of expert talks and key industry sessions. View the full program
Exhibitor directory: Browse the list of producers and companies attending to plan your meetings and visit route. Access the exhibitor directory
Matchmaking & B2B meeting service: Schedule professional meetings and maximize your business opportunities onsite. Access the matchmaking service
Visitor practical information: Find hall maps, access details, onsite services, and all essential information to prepare your visit. View visitor information
Dates: March 15–17, 2026
Venue: Messe Düsseldorf, Stockumer Kirchstraße 61, 40474 Düsseldorf, Germany
Opening hours: 09:00 – 18:00 (trade visitors)
